Editor's Pick

6 Tips for Making Your E-Commerce Business a Success

by Elizabeth PerkinsAugust 13, 2018
Editor's Pick

Do you want to launch your first online company? Or have you already launched one and started seeing declining sales? Most business people sometimes do not realize the importance of taking a step back and evaluating their e-commerce businesses. Whether you are starting out or just getting back on the right track, here are six ways you can explore to help you make your e-commerce business a success.

Lay the Groundwork

The amount of time you spend laying the foundation of your online business influences how the business will fare during the tough times. Instead of going for a fast launch and doing some quick work in crafting your website, take the time to get it done. Make it attractive and easy to navigate. Remember that your website will be the first thing that consumers notice about your business so make sure you do it right.

Test and analyze

Good results come from practicing and analyzing, and the same is true for anyone building or running an online store or service provider. To make the most profit, you must first understand your market. Research on what your consumers want. Look at which services they value the most and craft your business accordingly. Find out why there aren’t any other businesses in your niche and if there are, what they do and how they operate. Analyze that and add an element to your business that will make you stand out from the competition.

Work on your SEO

Rankings by Google and other search engines depend on how good the content on your site is. Only adding quality articles and content to your website should help you optimize the visibility of your site on the internet. A good way to increase the traffic going to your site would be to blog on your site. Search engine optimization helps consumers find your e-commerce site easily and therefore increases your chances of a sales increase.

Focus on the User

Want to get and retain consumers? Provide them with what they want and a few extras. In the case of an online business, the extras could be offers such as free shipping, better prices or easier checkouts. Another way to focus on the user would be to engage him or her. Creative way to do this include using channels like YouTube to market a product or allowing consumers to preview your product in 360 degrees. When consumers have a feel for you or your product, they are more likely to buy from you.

Take Advantage of Social Media

Social media has many sites that help you advertise your company, connect with consumers as well as form networks. Use them to let consumers know about your product, and you’ll end up selling more units.


By 2010, the e-commerce market was worth $167 billion in the US. Today, it’s worth almost four times that amount, accounting for about 9.5% of almost all US sales. In this rapidly changing world of e-commerce, you need to evolve to survive. If you want your business to be successful, follow and adapt to market trends and options to retain your online customers. Be as serious about your online firm as you would be about an offline one.

Running an e-commerce business in today’s digital world is taxing and competitive. However, using these six tips should get you closer to doing better in this bracket.

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Elizabeth Perkins
As Co-Founder of BusinessOneMedia.com, Elizabeth loves to share her extensive knowledge and expertise in Business Management, Planning, Strategies, and Business Operations. Currently serving as Marketing Consultant for several Corporations and Small Business Startups, Elizabeth enjoys spending her free time writing and traveling. Reach her directly at elizabethperkinsbusinessmedia@gmail.com

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