WHY SOCIAL MEDIA PRESENCE IS SO IMPORTANT FOR YOUR SMALL BUSINESS
If you have a business, you need a social media presence. At the very minimum, you should be on Facebook, Instagram, and Twitter. However, if you can handle more sites and they are relevant to your niche, then feel free to get on as many as you possibly can. However, we must stress that you need to ensure that you are keeping all your social media channels up to date. If you are not, you will not be enjoying a single one of these benefits:
Increased Brand Recognition
Every time you share a piece of content, it is going to be put in front of your followers. Your brand is going to be visible. Eventually, your brand will be recognizable. Your brand will start to become synonymous with whatever you are trying to sell.
Some customers check for the social media presence of a company on multiple networks before they commit to a purchase. If they do not see a company presence online, they are less likely to trust the company and may end up shopping elsewhere.
You can also use your social media networks to establish the voice of your brand.
This is probably one of the biggest benefits of having a social media presence. As a small business owner, you will know that ‘word of mouth advertising’ is the best form of advertising. When you are using social media, you will be kicking that into overdrive.
If you share quality content, people will share it with their friends and family. These friends and family may then share that content on further. Every time your content is shared, there are dozens, if not hundreds, of extra eyes on it. This could make you a serious amount of money. It will also get eyes on your business who may not have considered shopping with you before.
More Opportunities To Convert
If you only have a website, the only time people are going to have the opportunity to buy from you is if they head to your website. With social media, every time you share a post, you are increasing the number of opportunities to convert a customer. They may not have considered visiting your website in a long while, but if they see your link pop up, they may want to check it out. They may end up making a purchase!
Many studies have indicated that conversion rates through social media are higher than conversion rates on any other platform!
Opportunity To Connect With Your Customers
Finally, social media adds a bit of a ‘human element’ to your business. People love to purchase from companies that seem to have a face. If you look at some of the social media profiles of the largest companies in the world, they have all been ‘humanized’ as opposed to being just an opportunity to advertise. If you interact with your customers, answer their questions, respond to their concerns etc. then the chances of you making a sale will shoot up.